Published
October 18, 2023

What Is A Bluf? Let Us Show You How To Get Your Email Read.

BLUF is a military acronym that stands for: Bottom Line Up Front. In business and law, people read a lot. Don’t frustrate your reader by hiding the main point in a long email.

Putting the bottom-line up front (starting your email with the conclusion), gives your reader a clear understanding of what you’re asking and the ultimate conclusion that you’ve reached. This technique also gives your email a better chance of being read.

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Check out the fun projects our BP team has been up to this year:  

Created cool swag for our BP Shop!

Launched our new BP Training U Campus!

Rebranded and Launched a new BP Website!

Launched a private member platform BP Connects!

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